Hi there!
I’m Rachel Wyatt - a creative leader who cares as much about how teams work as what they create.
I bring structure to complexity without sacrificing creativity. That philosophy has shaped my career across agency and enterprise environments, where I’ve led teams and created work spanning brand, digital, experiential, and traditional media.
With experience across fintech, SMB, retail, and multi-family, I work at the intersection of design, brand, and systems. I’m particularly passionate about building flexible, on-brand design systems that scale, creating digital and experiential work that feels intuitive and considered, and turning complex challenges into clear, compelling experiences.
I’m equally invested in the work behind the work: building strong teams, establishing thoughtful processes, and creating the structure designers need to do their best work. I value clarity, collaboration, mentorship, and momentum, and I believe great creative teams thrive when people have both the direction and the freedom to do exceptional work.