With top-tier chefs in mind as future tenants in their SoCal twist on a food hall, Westfield needed to convince these culinary powerhouses that this new community hangout would be just as fresh, innovative, and thoughtful as their culinary creations.

In lieu of a traditional leasing brochure, a loose-leaf delivery was driven by the idea of “Constructing the Deconstructed.” Playing on the popularity of deconstructed dishes, the à la carte clipboard design was equal parts practical and interesting. Local artists were also brought into the project to create a customized wood etching, original postcard art, and an illustrated map.