ADVERTISING, WEB DESIGN, & PRINT COLLATERAL
Task: As a campaign already in use, consistency was key in the color palettes, layout, and overall feel. In addition to the campaign, a new blog design and several events are held at this center, allowing for further creative expansion within the original campaign.
Solution: Bright, happy colors pulled from the photographs we utilized for the ongoing campaign. For the additional event elements, they were developed on a case by case basis - but always mindful of the true Natick Mall campaign.