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THE OUTLET SHOPPES

ADVERTISING - OUTDOOR, PRINT, & DIGITAL

How many times have you heard/said, “what does this outfit say about me?” It’s true, what you wear speaks volumes about who you are. That idea was blown out into a national campaign for The Outlet Shoppes shopping centers. Deciding that the best way to reach shoppers is by speaking a language they all know, fashion, this campaign substituted letters with items you can find at the Outlet Shoppes, so that each piece makes a fashion statement.