ART DIRECTION - SOCIAL MEDIA STRATEGY & CREATIVE DIRECTION, WEBSITE GRAPHICS, PRINT ADS, & EVENT MATERIALS
When driving by #YeahThatGreenville’s Magnolia Park shopping center, most considered it to be an oversized strip mall. In reality however, it has more shopping, dining, and entertainment than most of its neighboring “traditional” shopping malls, all with the outdoor appeal that consumers are craving.
Starting with a bright, colorful social media presence, Magnolia Park’s personality grew beyond the screen and into the physical world. Traditional print and digital media were utilized in addition to event mini-campaigns and other alternative media.